YouTube Skippable Ads on TV
This was the initial UX for YouTube Skippable ads on TV. Utilizing the experience that users have become accustomed to on other platforms, the UX simply followed the same pattern. Once an ad had played for 5 seconds the skip button would be automatically set on focus allowing the user to simply press OK on what ever platform they were watching the ad from.
The UI for the interaction has since been updated.
- Share Project :